As an Etsy business owner you are probably primarily concerned with the quality of your products, the presentation of your Etsy shop and in attracting traffic to your shop.
So, I’d like to share with you three simple tips that really work to improve the flow of visitors to your sales site. These 3 Etsy Selling Tips will protect your brand name, boost your sales and expand your reach globally.
Tip 1 – Secure Your Assets
Most business owners are aware that their business name is their greatest asset. If you are an Etsy seller then you are also running your own business and you need to take steps to protect your greatest asset – Your business name!
Many Etsy sellers know this and they have already secured their own business domain name that matches their Etsy shop name. These sellers are already enjoying the extra traffic that this simple action can bring. Your business domain name is your brand and forms an asset of your business that may have great monetary value at some time in the future. Your successful Etsy shop may grow beyond all your expectations and so it’s imperative that your brand name should be secured for your use only!
Secure Your Brand Name
To secure your brand name simply buy a domain name that matches your Etsy shop name. Purchasing your brand domain will cost you about $15 per year and it’s yours to keep. You can sit on it and do nothing, but I recommend that you simply forward or redirect it to your Etsy shop (see video below).
Redirect Your Domain To Your Etsy Shop
If for example your Etsy shop name was ‘Dottydogs‘
Then your Etsy shop URL would be https://www.etsy.com/shop/Dottydogs
But this URL is too long or too hard to remember for most web users. So to make it easier for your customers to locate your shop, buy a domain name (dottydogs.com) that matches your Etsy shop name and simply redirect the domain to your Etsy shop. Anyone who then types in ‘dottydogs.com‘ into Google will the be taken straight to your beautiful Etsy shop.
dottydogs.com — redirects to — https://www.etsy.com/au/shop/Dottydogs
The cheapest and easiest place to buy domains is Namecheap.com and yes I do get a $1.50 commission for this recommendation, but all my domains are registered with Namecheap and I would not register anywhere else.
How to redirect a Domain at Namecheap
Here’s a good video showing how easy it is to redirect a Domain that you have registered with Namecheap to any other URL of your choosing (your Etsy/eBay shop. or any other website).
Tip 2 – Build Your Own Website
Take the next step, cancel the redirect above and build a website on your business domain. Learn how to use keywords and simply start blogging about the products you sell in your Etsy shop. You could also write product reviews and make recommendations.
Your Blogging efforts will generate traffic to your website and redirect your visitors to your Etsy store. If you’d like to know more about bloggging read my review of Wealthy Affiliate, become a free member and learn how you can expand your business online.
Tip 3 – Sell From Your Own Website
It shouldn’t surprise you that your Etsy shop/store belongs to Etsy and you are in fact renting their webspace! This is fine but as you progress with your blogging you may find that you’d like to create your own eCommerce site to free yourself from any product sales restrictions.
As your business grows you can easily convert your blog to your own eCommerce site where you’d be in total control of the site and it’s content.
If you’d like to know more about the benefits of blogging and how you can attract traffic to your business then open a free account at my Wealthy Affiliate. Take a look at my Steps To Success and learn the ropes of generating free and sustainable traffic to your website/blog/eCommerce sites and shops.
If this seems all too hard then just make sure you secure your future business assets and complete tip No 1
Beware The Etsy Inquisition
Yes beware the Etsy inquisition, because any infringement with the Etsy policies can land you with a closed shop. In fact many sellers have had their shop shut down for reasons unknown.
Sometimes it may happen that your shop can be shutdown because of an association with another shop that may or may not be shutdown for a valid reason. An example of this may be someone else in your household looses their shop and you find yours is shut because you also share the same shipping address, or IP address. Getting your shop reopened or starting afresh can be very time consuming and frustrating….not to mention all the sales you are losing or missing out!
Cover yourself as best as you can by using my 3 Etsy Selling Tips:
- Completing tips 1 and 2 will allow you to redirect your domain to another eCommerce site.
- Completing tip 3 will ensure your shop stays open FOREVER!
Handing Out Business Cards
Your unique domain name can also be printed on business cards or flyers which can promote your shop offline. This is a great old fashioned way of promoting your business which is often overlooked. I’ve used this method many times over the years and it’s worked very well for me. I’m not much of a sales person, but it’s easy enough to exchange cards with someone else who’s keen to do the same.
Going back to my previous example of your Etsy shop name being ‘Dottydogs’
Then your Etsy shop URL would be https://www.etsy.com/shop/Dottydogs This URL is way too long to read from a business card. However ‘dottydogs.com’ is easy to read and it’s also very easy to remember, this in itself can generate traffic to your site.
I often get offline traffic to this site by handing out business cards at any opportunity that comes along.
It took a while before I got into the habit, but now it’s almost second nature, particularly when someone offers their business card first.
I believe these simple basic cards cost about $12 for 250….Sure they don’t look too flash but they do get results.
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